Creating the Future with the Future Creation Canvas

Predicting the Future with The Future Creation Canvas - How to Win at Buzzword Bingo and to Succeed in the Age of AI within the World of HVACR

What are the buzzwords that will be just words in the next decade and how can they help companies achieve the future faster?

The Future Creation Canvas is something that was created during a panel discussion with construction and has already been updated with more detailed nuances of customers as well as users and that of the context. And that of speed and pace layering for different actors. Because even if the digital solutions will be out there in the market, there is a good chance that the slowness of the world will chew up any great endeavor and spit it out back again.

We could hear that with Katerra in the Future of Construction Episode and it is not easy to spot winners and losers in this day and age. This is why the Future Creation Canvas can come in handy to understand what will happen by whom, and also when.

Why is it important to predict the future? And is it the big that eat the small? Or the fast that eat the slow?

Leave a comment

“New companies don’t know how to sell, and existing companies don’t know how to buy.”

Hopefully, if we fast forward 100 years into the future, we will see that we have done things differently. Education will be different, and there will most likely be a higher degree of digitization. But who are the ones that will make this happen? Why? How? And most of all when? How can we predict the future as well as understand what we need to do to create it?

Easy. Utilize the FCC to spot the place to be.

The Future Creation Canvas is all about communication

Nicolas Waern created this during a conversation between a McKinsey lead for Construction in Europe, a Professor of Construction Education in Sweden, a facilitator with a construction background from one of the largest general contractors in the world, and also three newly graduated construction professionals in their early 20s.

It was evident that there were immense gaps between what could be done (outside the industry) what was being done (inside the industry) and what was being taught at the University (Education for the industry). Where it was interesting to look at these as different swim lanes to better understand what is happening. And most importantly what will happen, and to better predict how it will happen, by whom, and of course when.

The big squeeze

Because what do you think will happen when we start educating people in more modern ways of working where existing companies can’t change fast enough? And where do new more modern companies with digital business models and digital operating models find their way into existing industries? The existing companies will of course be squeezed where more companies cross the chasm, and existing companies try to avoid the abyss of oblivion to the far right.

From Path Dependency to Path Creation Strategies

The big dragons have of course managed to stave off the competition by eating up the would-be dragons, chewing them up, and spitting them out. Sometimes for the betterment of the world. And sometimes not.

The question is if the existing practices are good for the world? Or if we need companies that could provide faster time to value creation in more sustainable ways? As long as the value is being created and where the best products win it matters less what buzzwords make it happen or if the disruption will happen. The truth is though that it is doubtful that it will heppen within the existing industry. The path dependency is strong and it has everything to do about the (non)dynamic interactions between existing actors, education, and the ones outside the real estate industry in this case and also the customers and users.

Where some of the problems today are that some do not have a grasp on how to win at buzzword bingo. Companies can utilize most, if not all of the ingredients in the Hype Cycle today. But alas, most are fearful of Digital Twins and do not know how to leverage modern tools and technologies in isolation. Let alone, together. Where new companies don’t know how to sell, and existing companies don’t know how to buy.

But the thing is that everything that can happen will happen. And 14 years ago, Smart Phones was a buzzword where existing companies like Ericsson and Nokia thought it was just marketing hype. And most of us know what happened later. How can we solve the skill-shortage gap? What will be the next 10 slides of this presentation and how to actually start saving money, make more money and make new money today, not wait until the future?

What are the similarities and differences between what is happening within the “Smart Building space?” What can we learn from self-driving vehicles, the automotive and manufacturing sector, and how to become best buddies with the buzzword bingo side of things, leveraging modern tools to solve ancient problems?

Leave a comment

There will also be a deeper discussion about these topics at the AHR Expo 2022 in Las Vegas. So either you wait until then, or reach out to us at Beyond Buildings if you want to find out what to do, and to truly leverage all that the future will offer, today!

This article was originally featured at but has been updated with the foreword.